MY URBAN KVETCH

Finally, Gefilte Fish Meets Its Match

The old joke goes...

"When contemplating the fish populations of the ocean, how can one identify the Gefilte fish?
[pause for effect]
It's the one with the carrot on its head."

Gefilte fish gets a bad rap, but is considered integral to many Ashkenazi Jewish holiday celebrations. If you've always hated this particular format of pureed and cooked fish, now a leading creative online marketing agency in Israel brings you your chance to shoot it down from the skies in an engaging, interactive card/video game - a mashup of the traditional mashed-up fish and the classic video game Space Invaders. Presenting...Gefilte Invaders! (You can play on the K/Logic site or below!).

"I have always had a Gefilte Fetish," Asael Kahana, K/Logic's creative director said. "There is something so iconic about this dish's presentation and look. Same with the classic Space Invaders game that is a cult classic still today. I combined both because I thought that Gefilte fish may have a long tradition, yet people would really rather shoot it than eat it. The result was a great reminder of tradition and classics in an engaging interactive card for our customers."

Kudos to K/Logic for creatively wishing customers a Shanah Tovah.

And So It Begins: Resistance to SuperJews is Both Futile and Unmenschy

The microactivism has begun.

The members of each SuperJews team will get an alert on each day of Chanukah with a mission for that day.

Missions will be online acts of good for the Jewish world; none will take more than a few minutes to complete, and sponsoring organization United Jewish Communities hopes that we'll find them interesting and fun.

The more people on your team who complete each day’s mission, the higher your team’s score will be.

Scores will be updated daily, and at the end of the eight-day Color War, Gold, Silver or Bronze medals will be awarded to all participants for their Facebook profiles.

If you're reading this, in a way, you're already a SuperJew. Only SuperJews (or SuperJewWannabes or FriendsofSuperJews) read my kvetching and kvelling about entertainment, pop culture, Jewish innovation, creativity and the like. So why not make it official, by banding together with other Jews in the SuperJews Social Hall of Justice?

It's fun to see who joins what team, too: for instance, RED boasts such luminaries as JOI's Paul Golin, Mrs. Ryestar, the former Matzah and Marinara, the "cartoony-woony" Chari Pere, a Jewish Robot, and some dumb oleh with a new Hanukkah video. GREEN features Jewish stars like Martin Kaminer (of Bikkurim and myriad other initiatives), the tech-savvy and happily affianced susqhb, and Bangitout's Isaac Galena. BLUE's no slouch either, with Andrea the Gastronaut, SavvyAuntie, JFL Media's Amir Cohen, and Canfei Nesharim's Evonne Marzouk. 

To learn more, visit SuperJews.org. Or become a fan of the SuperJews Color War on Facebook. You may want to join my team (Red, led by Queen Kabbalah and Mega Mensch, who you know have to read this blog), or join Green or Blue to compete against me...

So just do it. Join us. You know you want to.

[cross-posted to Jewlicious.com]