The old joke goes...
"When contemplating the fish populations of the ocean, how can one identify the Gefilte fish?
[pause for effect]
It's the one with the carrot on its head."
Gefilte fish gets a bad rap, but is considered integral to many Ashkenazi Jewish holiday celebrations. If you've always hated this particular format of pureed and cooked fish, now a leading creative online marketing agency in Israel brings you your chance to shoot it down from the skies in an engaging, interactive card/video game - a mashup of the traditional mashed-up fish and the classic video game Space Invaders. Presenting...Gefilte Invaders! (You can play on the K/Logic site or below!).
"I have always had a Gefilte Fetish," Asael Kahana, K/Logic's creative director said. "There is something so iconic about this dish's presentation and look. Same with the classic Space Invaders game that is a cult classic still today. I combined both because I thought that Gefilte fish may have a long tradition, yet people would really rather shoot it than eat it. The result was a great reminder of tradition and classics in an engaging interactive card for our customers."
Kudos to K/Logic for creatively wishing customers a Shanah Tovah.