Finally, Gefilte Fish Meets Its Match

The old joke goes...

"When contemplating the fish populations of the ocean, how can one identify the Gefilte fish?
[pause for effect]
It's the one with the carrot on its head."

Gefilte fish gets a bad rap, but is considered integral to many Ashkenazi Jewish holiday celebrations. If you've always hated this particular format of pureed and cooked fish, now a leading creative online marketing agency in Israel brings you your chance to shoot it down from the skies in an engaging, interactive card/video game - a mashup of the traditional mashed-up fish and the classic video game Space Invaders. Presenting...Gefilte Invaders! (You can play on the K/Logic site or below!).

"I have always had a Gefilte Fetish," Asael Kahana, K/Logic's creative director said. "There is something so iconic about this dish's presentation and look. Same with the classic Space Invaders game that is a cult classic still today. I combined both because I thought that Gefilte fish may have a long tradition, yet people would really rather shoot it than eat it. The result was a great reminder of tradition and classics in an engaging interactive card for our customers."

Kudos to K/Logic for creatively wishing customers a Shanah Tovah.

Comments

[Michael]

Gefilte fish? Ghastly stuff. I think the pharohs force-fed it to the Israelite slaves in ancient Egypt, which is why we're required to eat it at Passover. You know, to remember the horrors of slavery and such. But it's Passover, which means "I pass, thank you."

[Horror Games]

Even though the game may be a bit crude and ghastly, I love playing the game. It is fun, simple and exciting game.