From Rob's first entry:
*It wasn’t that I replaced God or religion with food. It was that I found God and religion in food. I’d found a new definition of Foodaism. It’s not Judaism lite. It’s close to a religion unto itself. And for me, it’s a pretty good one. This blog will cover all aspects of my new favorite religion—one I’d been a true believer in long before I recognized it, or admitted it. I’ll write about my journey, I’ll write about the food world here in LA, in Israel and elsewhere, I’ll write about how the foods I touch touch me. If you’re a believer, I hope my words, photos and recipes resonate with you. If you’re not, maybe I’ll convert you. You might come to understand, that love and ritual, truth and justice, even God Herself, can come to us in a slice of brisket, that foodaism is a religion for the rest of us.*
Funny, he doesn't look Foodish.