Name That Consortium of Federations!

The UJC (United Jewish Communities) has announced that they'll be renaming (rebranding?) itself - the new name will be announced at November's General Assembly in Washington, DC.  

But the Fundermentalist already has an idea what it's going to be, because he got a tip from UJC chairman Joe Kanfer: "It is very likely that when it is all said and done, we will be called the Jewish Federations of North America." 

The UJC says its name isn't working, as few of the federations it represents have attached the letters to their own names. The organization has been involved in a yearlong marketing research initiative costing more than $1 million. The lack of uniformity of name at times has made it difficult for donors to find a federation from state to state. The idea is to convey that the federations are all part of one system. 

For those of you who are not as steeped in Jewish communal life as some people are, here are some of the basics.

On the local level, each Jewish community has a federation: an agency that allocates funding to various community initiatives, organizations and agencies (e.g., the Jewish Board of Family and Children's Services). These are called federations.

On the national (and really, North American) level, there's the UJC (United Jewish Communities) which is like the United Federation of Planets in Star Trek, except it's a Federation of federations (and not of planets). 

Confused? Maybe the new name will help.

Or maybe - although this is totally unauthorized - you should pick the next name for UJC. Check out what they do here, and leave your suggestions at the sound of you clicking the comment links.

Comments

[Dan]

The UJC officially announced the new name yesterday:

http://ejewishphilanthropy.com/ujc-gives-birth-to-the-jewish-federations-of-north-america/

[ck]

Hmmm... apparently "The Elders of Zion" has already been taken. So what's needed is a fresh new approach, something that's hip and edgy and maybe a little web 2 point oh! ...for the kids. It's all about the kids after all. A name that will bring in fresh blood, a name that will evoke a dynamic organization, a name that will represent a clean break from the bad old days of top down management that was perceived as discouraging innovation and creativity.

Hmmm...

I got it.

jooqster

The .com is available and it evokes both community and fun! It has tested well with the 20 and 30 somethings I asked and the affiliated Federations need merely add a jooqster logo to their existing web sites!

Now where do I send my bill for $1 million?

[eh]

look, youre not making any sense!!
there is something in the way in which you write that hurts my eyes.