And So It Begins: Resistance to SuperJews is Both Futile and Unmenschy

The microactivism has begun.

The members of each SuperJews team will get an alert on each day of Chanukah with a mission for that day.

Missions will be online acts of good for the Jewish world; none will take more than a few minutes to complete, and sponsoring organization United Jewish Communities hopes that we'll find them interesting and fun.

The more people on your team who complete each day’s mission, the higher your team’s score will be.

Scores will be updated daily, and at the end of the eight-day Color War, Gold, Silver or Bronze medals will be awarded to all participants for their Facebook profiles.

If you're reading this, in a way, you're already a SuperJew. Only SuperJews (or SuperJewWannabes or FriendsofSuperJews) read my kvetching and kvelling about entertainment, pop culture, Jewish innovation, creativity and the like. So why not make it official, by banding together with other Jews in the SuperJews Social Hall of Justice?

It's fun to see who joins what team, too: for instance, RED boasts such luminaries as JOI's Paul Golin, Mrs. Ryestar, the former Matzah and Marinara, the "cartoony-woony" Chari Pere, a Jewish Robot, and some dumb oleh with a new Hanukkah video. GREEN features Jewish stars like Martin Kaminer (of Bikkurim and myriad other initiatives), the tech-savvy and happily affianced susqhb, and Bangitout's Isaac Galena. BLUE's no slouch either, with Andrea the Gastronaut, SavvyAuntie, JFL Media's Amir Cohen, and Canfei Nesharim's Evonne Marzouk. 

To learn more, visit SuperJews.org. Or become a fan of the SuperJews Color War on Facebook. You may want to join my team (Red, led by Queen Kabbalah and Mega Mensch, who you know have to read this blog), or join Green or Blue to compete against me...

So just do it. Join us. You know you want to.

[cross-posted to Jewlicious.com]

Comments

[Ricardo]

Dang! Am I too late to get in on this? I love it. There's always next Chanukah if I am.

[Shtetl Fabulous]

Maybe it's because I never went to a Jewish summer camp (we Arizona Jews just aren't as into it), but I don't get the point of this whole Color War thing. Hell, I work for a Jewish federation and I still don't get it!

I'm all for harnessing the power of the Internet to engage today's young Jews but I don't see how creating something akin to the vampire application does anything worthwhile. Where are the meaningful connections and substantive avenues for building identity?

I don't need another Facebook application - I need a synagogue where I can go and pray and not feel like a pariah because I'm unmarried. I need Jewish holiday observances not geared for small children and not located on the Upper West Side. I need a Jewish life that exists outside my inbox.