Tel Aviv Intermezzo

Welcome to Tel Aviv!

We kicked off our tour of Tel Aviv with a trip to the beach, of course. Then we glammed up for a Tel Avivi party in honor of the publication of Tel Aviv City Guide, which was written by friend and journalist Lisa Goldman. It took place at Beit Kastiel, which we can best describe as a beautiful, fancy, high-end furniture store in a bad neighborhood (Florentin/S. Tel Aviv). I also met SavtaDotty and Liza from SomethingSomething, and had a lovely reunion with Harry (The View From Here, Jerusalemite). I believe it was SavtaDotty (although might have been someone else) who told me that Florentin today is like SoHo used to be back when it was dirty and dangerous. (Not her exact words.) This basically means that property costs are soaring and there are very few available apartments. What's the book like, you ask? It seemed cool, but since Ketel Vodka was sponsoring the event (which had begun with champagne and many unkosher hors d'oeuvre), I can't say that I actually remembered to pick one up...(At any rate, Kol Hakavod to Lisa.) Then we went out with Ori from Coolooloosh, which was really nice, catching up on the band's progress since the Israelity Tour over a drink at Bugsy's.

Then we headed out with a friend to the Ben-Gurion Museum, two places which we visited yesterday. We kicked off our day with the Pulver breakfast at Aroma at the Namal (that's the port of Tel Aviv), where we begin our morning sipping our "hafuchim" and networking with web-savvy, creative individuals. I met many folks, including Brian Blum, whose blog (This Normal Life) I've been reading since the early days, my new Twitter pal IsraLuv, Nir Kouris and one of his young partners at EcampIsrael, and others (apologies for not linking to all). We wore our names and catchphrases (ex, Lindsay's "I refuse to Twitter") and then with stickers, "tagged" ourselves with keywords (mine included "Blogger 4 Hire," "pop culture," "Jewish life," and others). Very creative and a good icebreaker. (Unite that with drunken brainstorming, and we could really have something!)

Other highlights included driving around Tel Aviv while listening to great music, dining at a fabulous restaurant overlooking the sea and with great views of the city, and hanging out with a friend and his kids at a campfire and learning Hebrew from Israeli children. (Best way to learn Hebrew, I'm convinced.)

Today we took an early swim and headed into meetings for the rest of the day before returning to Jerusalem. Or, as the TA locals reacted, "You're going back where? Why?"